Searching for Bristol’s first IVF baby

IVF
Written By Empica

We’ve been working in conjunction with ITV West Country to launch an appeal to find the first babies conceived and born in Bristol through IVF.

The search - on behalf of clients BCRM Fertility - is to locate them ahead of the 40th anniversary of the arrival of the first Bristol IVF baby in 2024 so they can be involved in celebrations that are being planned.

Although our client Louise Brown, who was born in July 1978, was the world’s first test-tube baby and has lived in the city all her life, she was neither born nor conceived in Bristol. It was 1984 before the first IVF baby was conceived and born here.

IVF treatments 40 years ago would have taken place at Bristol’s first fertility centre, established in 1983 as a joint research project between the University of Bristol and Southmead Hospital, which eventually evolved into BCRM.

We used the power of ITV West Country to get the appeal out to the region, briefing and coaching BCRM Medical Director Valentine Akande and Carrie Lomax, Director of Nursing and Clinical Services so they were confident to appear in the studio.

Anyone with any useful information is asked to email Quality@BCRM.Clinic

Empica

Empica was established by our managing director Martin Powell in 1989 and has grown steadily to become one of Bristol and the South West’s largest and best-known PR agencies, with an office in London to support our national and international activities. Our work can be found across the internet, in newspapers and magazines, on radio and TV.

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