The IVF and fertility sector

Empica’s managing director, Martin Powell, is a world leader in the provision of PR services to the IVF and fertility sector.

Since 2005, Empica has been working in the UK and internationally with businesses in the IVF, fertility and assisted reproductive technology area, as well as high profile individuals, including the world’s first test tube baby Louise Brown.

Our work has seen Martin attend major events across the world, including the conferences of the American Society of Reproductive Medicine (ASRM), the European Society of Human Reproduction and Embryology (ESHRE), ART Nurses (Japan) and the Chinese Society of Reproductive Medicine, managing guest speaker appearances, handling the media and managing key aspects of publicity.

We have helped to publicise new and existing techniques, raised awareness of fertility issues and joined debates on ethics and legislation around fertility. We have promoted success stories and personal triumphs, helped develop professional profiles, educate and build greater understanding.

Martin is also the author of Louise Brown’s biography ‘My life as the world’s first test tube baby” and co-author of “Under The Microscope” with Elizabeth Carr, the USA’s first IVF baby.