Make PR and media relations work for you

PR helps to shape the way people think, feel and behave. It raises profiles, builds awareness, adds credibility, increases engagement, educates, influences, inspires and brings about change. We could (and often do) go on!

Strategic PR, underpinned by creativity and carefully targeted media relations, will help an organisation to achieve its aims, internally and externally.

Done well, PR makes a demonstrable difference – for example, in driving demand for products or services, supporting staff recruitment and retention, fostering community relations and winning hearts and minds. It can also add credibility to your organisation and its leaders, and enhance their reputations.

Whatever your organisation is looking to achieve, talk to us and find out how we can help you to get the most out of PR and media relations.

What we do

We help organisations build trust, support and loyalty among their target audiences. These might be clients and customers, employees, members, investors, referral networks, local communities or other stakeholders.

We work closely with journalists and influencers online and across traditional print and broadcast outlets, to tell your stories and get your key messages across.

What makes us stand out?

At Empica, most of our team worked as journalists before embarking on their careers in PR and communications. Others have spent many years working alongside journalists and media professionals. This is important because it means they understand how the world of media works, what journalists are looking for and crucially, what makes a good story.

This instinctive nose for news and understanding of what makes the media tick is what differentiates agencies and what makes all the difference between seeing your content widely published and broadcast – or not.

We work closely with organisations, either on an ongoing, retained basis or in a more ad hoc way to support specific projects.

We will help you to:

  • Be clear about what you are trying to achieve

  • Identify your target audiences

  • Select the media your audiences are mostly likely to be influenced by, online and offline

  • Agree what you want to say and how you want to say it

  • Create great stories that the media will want to publish and broadcast

  • Collate and share the results with you and your stakeholders

Our PR and media relations services include

  • Bringing your PR to life by showing as well as telling.

  • Proactively building relationships with key journalists; generating great content to maximise the desired media coverage.

  • Delivering tailored training in our specialist areas of PR and media relations, content creation and communications, and reputation management.

  • Getting under the skin of your requirements and coming up with a time-bound, measurable plan geared to meet your aims and budget.

  • Making sure your target media are properly informed and know who to approach first for comment and insights.

  • Reviewing your current media relations activities and providing insights and practical recommendations into how it can be enhanced.

  • Acting as a first port of call for all media enquiries, supporting senior staff in messaging and dealing with the media.

  • Helping you to hone what you want to say and how you want to say it in a persistent and consistent way.

  • Tracking, evaluating and reporting to ensure that campaigns can be actively managed and adjusted to maximise impact.

  • Advising on and managing your communications in the event of an incident or crisis.

What others say

  • “For decades Empica has been part of the Bakers Dolphin marketing team. The Empica team has supported us in good times and through tough times, building and protecting our reputation”

    Amanda Harrington, Sales & Marketing Director, Bakers Dolphin

  • “Always quick to respond, leading to great media coverage.”

    Andrew Simmonds, Country Property Estate Agents

  • “I’ve been delighted with the way Empica has handled Evelyn’s PR requirements. They always provide thoughtful, relevant and speedy advice, their written output is first class and they work seamlessly with our national communications team, which is vital for a business with multiple offices.”

    Nigel Hardy, Managing Partner, Evelyn Partners