Empica Blog: PR, Marketing & Communications Insights

In a digital‑first world, Bakers Dolphin proves print still matters. Their quarterly newsletter — filled with real stories, upcoming trips, and updates — lands in customers’ homes as a tangible reminder of the experiences waiting for them. It complements TV, social, and online booking to keep the “Bakers Dolphin family” connected and inspired.

Celebrities sharing personal hospice experiences are changing perceptions, highlighting compassion, dignity and the vital work of St Peter’s Hospice.

Westerleigh’s Before You Go podcast, produced by Empica, is breaking the silence around death and grief. Hosted by Matthew Brook, the series features open, heartfelt conversations with guests from the end-of-life sector, encouraging people to talk, plan, and celebrate life. Available on Spotify, Apple Podcasts, and all major platforms.

In a world where social media dominates, traditional PR remains essential. It provides strategic messaging, crisis management, and reputation protection that social platforms alone can't deliver. At Empica, we blend classic PR with digital expertise to build trust, authority, and lasting impact.

“No comment” is never a safe option. Ignoring journalists fuels negative assumptions, damages trust, and risks your reputation. Learn why responding carefully and strategically is always the smarter move.

As a PR agency, we’re always looking at venues – for our clients and occasionally for ourselves – and we found a gem!

PR and marketing aren’t the same—but together, they’re powerful. Marketing drives quick wins and sales, while PR builds trust and credibility over time. Learn how understanding the difference can help your business grow, strengthen your reputation, and make smarter investments in your brand’s future.

Public relations shapes how your business is seen and trusted. This guide from Empica breaks down what PR is, how it compares to advertising, and why it’s essential for reputation, trust, and long-term growth. Discover types of PR, real campaign examples, and expert advice on choosing the right agency.

Discover how media training can transform your confidence on camera. Learn proven techniques to handle tough questions, speak clearly, and stay in control during interviews. Empica’s expert trainers - former journalists - offer tailored courses to help you shine in any media scenario.

Discover why Generation X remains a powerful force in PR and marketing. From strategic leadership to long-term brand building, Gen X professionals bring experience, adaptability, and influence that modern campaigns can’t afford to ignore.

In an era of fake news, misinformation and AI-generated content, credibility has replaced content as the new king. Digital platforms have made us all publishers and transformed the way we consume and engage with content, making it harder than ever for brands to cut through and build credibility, authority and trust. That’s why strategic media relations is still a vital PR tactic.

Before coming to Empica for my work experience as a Year 12 student, I had little knowledge of what PR was and the many different areas it covers but it appeared exciting to me and I was curious to find out more.

The Institute of Chartered Foresters (ICF) tasked Empica with launching and promoting a new e-learning programme to the UK’s foresters and arboriculturalists.

Like many people, I left university uncertain about my future. I had a degree in law but was sure that the path I was on wasn’t quite fit for me. After months of reflection, research, and a fair bit of trial and error, I discovered PR and realised it combined everything I loved: writing, creativity, strategy, and storytelling. I knew it was the right career choice for me.

Our client Bakers Dolphin have been experts in coach travel since 1889.

Empica, one of the South West’s longest established public relations agencies, has announced the addition of Eleanor Hooper to its team.

You can't beat a good party in January! It was lovely to get the Empica team together for a post-Christmas bash.

Martin, Kayleigh, Nicki and guests had a great time at “Bristol: 100 Years in Music and Film” - a fabulous celebration of our wonderful city

Our Executive Chairman, Martin Powell, has received an award for leadership at the inaugural TheBusinessDesk.com South West Leadership Award

Natalie Birrell has been appointed as our Managing Director at Empica.

Our client The Institute for Turnaround (IFT) produces an annual Societal Impact Report.

Empica is providing support for a new world-class scientific exchange in Hong Kong.

We’ve been working in conjunction with ITV West Country to launch an appeal to find the first babies conceived and born in Bristol via IVF.

A documentary produced by our in-house video team to mark 25 years of the iconic ship The Matthew has been shortlisted for an award.

I recently had the pleasure of working with empica for three weeks as part of an industrial placement unit for my Bristol University course.

Radio still has a powerful role to play in helping our clients to tell their stories and communicate with the communities they serve.

Bristol is a dynamic city and one that is close to our hearts.

Established in 1937, Cleve House is a co-educational independent school and pre-school for two to 11-year-olds, situated on Bristol’s Wells.

Our client Evelyn Partners is a leading UK wealth management and professional services group.

Our client, national law firm Clarke Willmott, wanted to grab the attention of steelworkers in Port Talbot, South Wales.