Nicki Sampson
PR Manager &
PR strategy specialist
About Nicki
Nicki Sampson MCIPR is a PR Manager at Empica with more than 30 years’ experience in strategic marketing communications, public relations and stakeholder engagement.
She specialises in healthcare communications, assisted fertility communications, care sector PR and strategic planning, helping organisations raise awareness, build trust and communicate effectively with their audiences. Nicki combines strategic insight with a highly collaborative approach, working closely with clients to understand their objectives, operating environment and long-term ambitions.
Experience & Background
Nicki has built a highly varied communications career spanning agency PR, higher education, strategic consultancy and in-house marketing leadership.
Before joining Empica in 2013, she held senior communications and academic roles including Senior Lecturer and Award Leader at the University of the West of England, where she also spent three years as Marketing Director for Bristol Business School.
Earlier in her career, Nicki worked as an Account Director at Golley Slater Public Relations, managing communications activity across a range of sectors and developing expertise in strategic PR planning and client consultancy.
Throughout her career she has worked with organisations across healthcare, care, education, tourism, housebuilding, legal and consumer sectors, developing communications strategies that balance audience understanding with clear commercial and organisational objectives.
Nicki is especially valued for her strategic approach to communications planning and her ability to quickly understand the operating context, challenges and ambitions of client organisations.
She provides high-level communications audits, strategic planning and campaign development, while also working closely with internal teams to identify proactive media opportunities and develop effective long-term communications activity.
Her approach combines analytical thinking with strong interpersonal skills, helping clients communicate in ways that are both audience-focused and commercially effective.
Healthcare, Care & Assisted Fertility Communications
Nicki has particular expertise within healthcare and assisted fertility communications, supporting organisations operating in sensitive, highly personal and often complex environments.
Her work within the care sector spans day nurseries, retirement living and care homes, while her healthcare communications experience increasingly focuses on assisted reproduction and fertility-related services.
This experience has given her a strong understanding of how to communicate with empathy, clarity and credibility while supporting organisations in building trust with patients, families, stakeholders and the wider public
Key Expertise
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Healthcare and assisted fertility communications
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Care sector PR and communications
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Strategic marketing communications planning
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Education sector communications
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Media relations and campaign delivery
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Communications audits and strategic consultancy
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Content development and copywriting
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Public relations campaign planning
Qualifications & Professional Memberships
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Member of the Chartered Institute of Public Relations (MCIPR)
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MBA – The Open University
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BA in French & Italian – University of Leeds