Katy Garland
Head of Digital & Strategy
About Katy
Katy is head of digital and strategy at Empica and has more than 15 years’ experience across agency and in-house environments. Her background spans consumer and charity campaigns, digital engagement, partnership communications and brand projects.
She’s worked for international, national and local organisations, including UNICEF UK, Diabetes UK, and Bristol-based St Peter’s Hospice.
She’s passionate about storytelling and supporting organisations to deliver positive social impact.
Experience & Background
Katy started her career working for agencies in London, with a focus on consumer and charity clients. During this time, she gained a strong skillset in media relations, campaign planning and delivery, event management and working with celebrities and influencers.
When she moved in-house to UNICEF UK, Katy focussed on partnership communications – developing and delivering strategies to raise awareness of the organisation’s corporate partnerships. After relocating back to the West Country, she then led the communications activity for Diabetes UK in the south west and south central regions, where she specialised in digital engagement.
Before moving to Empica, Katy spent time at long-standing client St Peter’s Hospice, where she headed up the marketing and communications team and helped deliver a new organisational strategy and rebrand.
Strategy and Digital
Katy specialises in developing and delivering communications strategies that support organisational objectives – whether that’s increasing reach and engagement, driving fundraising or encouraging behaviour change.
Katy also has extensive experience in developing digital strategies for organisations to ensure they’re communicating in a joined up and practical way, to reflect how audiences now consume information.
Key Expertise
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Strategic and integrated marketing and communications
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Client and stakeholder management
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Media relations
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Brand management
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Campaign planning and delivery
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Reputation management
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Celebrity and influencer engagement
Qualifications & Professional Memberships
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BA (Hons) English Language with Journalism
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Professional background spanning in-house and agency communications, marketing and brand