Jo Laws (ACIM)
Head of Digital
Jo heads up Empica’s digital department where much of her time is spent planning, developing and executing integrated digital strategies and online campaigns for our clients. She particularly loves the analytical side of the digital world and has a proven record of delivering successful campaigns which create a genuine connection with our clients’ followers, maximise exposure and increase ROI.
With a real passion for digital marketing, Jo eats, sleeps and breathes the industry. After gaining a First-Class degree in Marketing Management she has gone on to become the proud owner of a CIM (Chartered Institute of Marketing) qualification as well as regularly attending digital marketing courses and maintaining her CIM Associate status. Before joining Empica she gained over 4 years of client-side digital marketing experience within a variety of sectors and also ran her own freelance digital marketing business.
In her spare time Jo enjoys renovating houses and is self-building her next home. She can also be found walking her cockerpoo (who has his own Instagram following), paddleboarding, roller skating and fulfilling her passion for the environment by volunteering for Ecojam, an environmental not-for-profit organisation.