Darren joined Empica in April 2017 as the next step in a career spanning nearly 30 years in journalism, public relations, corporate communications and marketing.
He holds qualifications from the National Council of Journalists (NCTJ) and Chartered Institute of Public Relations (CIPR).
His career has included working as a senior reporter on the Bristol Evening Post, Deputy Head of Corporate Communications at Avon & Somerset Police, and Marketing and Communications Manager at Weston College. He has been involved in the creation and implementation of a number of award-winning multi-channel public relations and communications campaigns.
In senior roles within the police and fire services, he was regularly called upon to provide strategic communications advice and leadership in crisis situations, from murders, riots and severe weather-related incidents to organisational and reputational crises. In addition to managing the communications responses to crises he also played leading roles in delivering media interview training to organisational spokespeople of many different levels to help equip them to publicly respond to a crisis in the most appropriate and effective manner. He has won several national awards for crisis communication campaigns.
Away from the day job, Darren is a self-published author and enthusiastic hockey player.