In April 1959, President John F Kennedy said: “The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity.”
In the first of our series of “meet the journalist” blogs we speak to Hannah Baker, award-winning Business Editor - Bristol Post and Business Live.
As the dust settles after July’s leadership contest, with Boris Johnson and his new ministers fastening their metaphorical seatbelts and preparing to drive off in pursuit of their new agenda, the one thing most commentators – whether exalting or despairing - seem to agree on is that we’re all in for a tough time over the next few months.
How do you reach a national audience of millions when you are sworn to secrecy and can’t say a word?
Around 250 property professionals took part in our client Colliers International’s 2019 TRYathlon - and the Empica team was on hand to capture all the action.
How many emails do you get a day? 10, 20, 30? And do you manage to thoroughly read and respond to them all?
On average a journalist might receive 50 to 100 email pitches a day, and that’s being more than conservative.
So, the big question is, how do you cut through all that noise and gain the journalist’s attention?