Digital

Can I use this image? The benefits and problems of using user-generated content.

Can I use this image? The benefits and problems of using user-generated content.

The Chinese social video platform TikTok recently found itself in hot water after one of its users discovered his videos being used in the social media company’s adverts without his permission. Elijah Jay, one of the platform’s users, found his uploaded videos being used in TikTok’s adverts despite not giving permission or receiving any notice or payment. In TikTok’s terms of service it states that whilst you or the owner of your user content still owns the copyright to what you post, by uploading via their services you grant them permission to use modify, adapt, reproduce the content in any format on any platform.