Empica hits silver milestone

Empica is celebrating a silver anniversary this month after clocking up 25 years promoting businesses in the region. 

This business had its origins in 1989 when I left the wonderful OutRight PR business in Clifton, Bristol to strike out on my own. Now there are 10 of us in Bristol and London looking after around 50 clients across the country. 

We changed our name to Empica from Martin Powell Communications a few years ago to reflect the growth but we are still proud of being non-specialist with a wide-ranging client list across all sectors including property , charities, manufacturers, restaurants and leisure businesses. 

The last quarter of a century has seen a complete change in the media and the way we interact with them. When we first started we were stuffing envelopes with press releases to go out in the post to newspapers. Digital technology and the growth of social media and the internet means that how people receive information has changed so how we deliver it has had to change as well. 

If there is any secret to our longevity as a business it is the team’s willingness to adapt to the changing media environment while always keeping focussed on what people genuinely want to read and consume. 

We now control over 30 Facebook and Twitter accounts for clients while still getting stories regularly on to national television, into newspapers and magazines and on to the radio and websites.” 

Clients including West Country coach operators Bakers Dolphin and tourist attraction Wookey Hole Caves have been with Empica for more than 20 years, sharing the journey through the changing media with us. 

Our first client was 1989 start-up office property specialists Lipfriend Dawson. Founders Stephen Lipfriend and Chris Dawson sold the business to Colliers International in 2005 and Colliers retain Empica today. 

People are quite fickle about their public relations agencies and many businesses change them routinely every few years to keep things fresh. We pride ourselves on building a long-lasting relationship with clients and becoming part of their team and it is great to still be working with Steve and Chris after so many years. 

Comparing the media today with 25 years ago throws up many changes. But one thing hasn’t changed – a compelling and interesting story is the same today as it has always been and if you can find such gems among all the work a client does then it will achieve coverage.