If your customers are older and are likely to be found watching daytime television then the glamorous world of TV advertising is affordable – especially on a regional basis.
The Chinese social video platform TikTok recently found itself in hot water after one of its users discovered his videos being used in the social media company’s adverts without his permission. Elijah Jay, one of the platform’s users, found his uploaded videos being used in TikTok’s adverts despite not giving permission or receiving any notice or payment. In TikTok’s terms of service it states that whilst you or the owner of your user content still owns the copyright to what you post, by uploading via their services you grant them permission to use modify, adapt, reproduce the content in any format on any platform.
As the dust settles after July’s leadership contest, with Boris Johnson and his new ministers fastening their metaphorical seatbelts and preparing to drive off in pursuit of their new agenda, the one thing most commentators – whether exalting or despairing - seem to agree on is that we’re all in for a tough time over the next few months.
How many emails do you get a day? 10, 20, 30? And do you manage to thoroughly read and respond to them all?
On average a journalist might receive 50 to 100 email pitches a day, and that’s being more than conservative.
So, the big question is, how do you cut through all that noise and gain the journalist’s attention?
This week our digital team attended a ton of events for Social Media Week Bristol, enriching their knowledge of an everchanging and challenging digital world. We’ve put together our top 10 take-aways from this year’s event and how you can use them to develop and grow your social media strategy for the year ahead…
Most businesses put a huge emphasis on sales but often what is really needed is to influence people – and that’s where public relations scores over advertising every time.