As the dust settles after July’s leadership contest, with Boris Johnson and his new ministers fastening their metaphorical seatbelts and preparing to drive off in pursuit of their new agenda, the one thing most commentators – whether exalting or despairing - seem to agree on is that we’re all in for a tough time over the next few months.
How many emails do you get a day? 10, 20, 30? And do you manage to thoroughly read and respond to them all?
On average a journalist might receive 50 to 100 email pitches a day, and that’s being more than conservative.
So, the big question is, how do you cut through all that noise and gain the journalist’s attention?
Most businesses put a huge emphasis on sales but often what is really needed is to influence people – and that’s where public relations scores over advertising every time.