TIME FOR A CHANGE?

As the dust settles after July’s leadership contest, with Boris Johnson and his new ministers fastening their metaphorical seatbelts and preparing to drive off in pursuit of their new agenda, the one thing most commentators – whether exalting or despairing - seem to agree on is that we’re all in for a tough time over the next few months.

In this time of uncertainty one thing is sure: the more astute business leaders will be reassessing whether they’re making their marketing budget stretch as far as possible, or whether a re-vamp might deliver more impressive reach.

And if you’ve never considered employing a public relations consultancy before, the good news is that you’re likely to be pleasantly surprised by how much more exposure PR can deliver for you – in the right places, at the right time and seen by the right people – than an advertising-heavy campaign will ever yield, and at a lower price.

Bear with me now, because this is important. Here’s the thing: it’s all about value for money. Entrusting Empica with your precious promotional budget will make it go further. No question.

Our perceptive boss, Martin, puts great store by assembling the right people: journalists, PR professionals and social media experts whose strengths complement each other’s, who get on well, and are passionate about what they do. The make-up of our team is what ensures we can offer the right kind of specialist support to every client, every time. And no time-wasting.

We’ll help define your target audiences and choose the right media to reach them. We’ll develop a multi-strand campaign to reach different groups, if that’s what’s needed – and it often is. We’ll talk about progress with you and with each other, and we’ll tweak whatever needs to be tweaked to ensure we deliver the results you’ve said you want.

You want good news stories in the press and online? You want an exciting social media presence? You want award nominations that stand out? You want support with written communications, events organisation, media training? No contest. You want us.

We’re responsive and creative, flexible and efficient, proactive and supportive. You’ll always know where you stand with Empica. We won’t tie you into a restrictive contract, and you’ll have access to whichever members of our team have the right expertise for your needs at any given time.

Finally, let’s consider your corporate reputation. If you’re at the wrong end of the wrong sort of attention your status can dissolve overnight. Protecting it is crucial. Think ahead. Let our acknowledged experts help you devise crisis plans you can roll out speedily if the need arises. Advance preparation makes all the difference.

We’re thinkers. We’re writers. We’re fully immersed in social media and we’re self-sufficient film-makers. We’ll make sure more of the right people develop an interest in whatever it is you have to offer. We’re Empica, and we love a challenge!

So, if you’re one of those canny business leaders why not get in touch and explore how you could benefit from the Empica brand of PR? We look forward to hearing from you.

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