Paige's Blog

Paige's Blog

As Social Media Apprentice for Empica I look after some of our client’s social media accounts, such as their Facebook and Twitter. I monitor all accounts for comments, carry out general updates, promote events, increase the numbers of ‘likes’ and ‘followers’, and also tell the world what we’ve been up to here at Empica. As this is an apprenticeship, I’m also gaining the NVQ Level 3 qualification in Social Media for Business, which I am doing through Bridgwater College. It’s great to be dealing with such a wide variety of clients and gaining real hands-on experience in the workplace, all whilst gaining a highly regarded qualification.

Through managing social media for various different local companies, I found out about the Business Showcase Southwest 2015 (BSSW15). A few of our clients were attending so I decided to do some research myself on exactly what it was all about and pop along myself. My visit on Friday the 15th May, as a delegate for Empica, was to gain experience for myself and also to find out new ways of improving Empica’s LinkedIn profile. A few people in the office mentioned they’d like to know more about how to get the most out of LinkedIn and, conveniently, there was a talk on LinkedIn being delivered by expert, Mark Stonham, at the event.

BSSW15 took place at the Colston Hall, Bristol City Centre, so I arrived there, collected my delegate pass and headed straight for the main hall to hear the LinkedIn talk. It was a really useful and engaging talk where I learned a lot and had plenty of new information to take back with me to Empica. We were informed on ways we could “turbocharge” our company’s profiles just through taking a couple of hours out of our busy schedules to make small, yet very significant, tweaks to our settings. We were also taught about the ‘Y’ of LinkedIn which was a visual aid to help remember the 7 key elements in making your LinkedIn profile the best it can be.

After the talk, I went around the many business stands and spoke to exhibitors from companies and organisations including Gemini West, Enterprise, The Princes Trust, Center Parcs, M-Shed and the Aztec Hotel and Spa! I had various conversations with the exhibitors about what we do at Empica, what my role is, what their roles were, what kind of social media they use and how they use it. I found a lot of the exhibitors were really interested in my apprenticeship and were keen to give me tips from their experience in the world of business. This was great for me as I learned a lot from different kinds of people, all with different backgrounds.

Over all I had a really interesting time at the BSSW15 and I’m glad I attended whilst still so new to my apprenticeship as I’ve gained a lot of valuable knowledge I can carry with me throughout my time here at Empica.

Posted: 20 May 2015