Empica has announced its latest sponsorship venture – supporting rising Bristol Ladies Rugby stars Sasha Acheson and Abbie Parsons for the new season.
The front row partners have already worn their Empica-logo shorts in tough games against Worcester Valkyries and Harlequins Ladies.
Empica is already a corporate sponsor of major cultural attractions in the South West, including the Bristol Museums Galleries and Archives and the Colston Hall but this is the first time the firm has directly supported local sporting personalities.
Managing Director Martin Powell said: “We have always supported Bristol Sport’s ambitions and objectives at Ashton Gate and the increasing profile of women’s sport in the city offered us an opportunity to connect with a whole new audience.
“It gives us crucial exposure through Bristol Sport and the Ashton Gate Setup - which is just down the road from our own HQ in Long Ashton. We are proud to be supporting Bristol Ladies RFC and will be following the fortunes of two of the city’s rising stars in women’s rugby.
Sasha Acheson, who has been capped five times for England, was injured two years ago which meant she missed the World Cup with England and she has worked extremely hard to return from injury.
She is now back in contention for an England place this year. The Empica sponsorship got off to an impressive start as she scored a try in the Empica-logoed shorts in Bristol’s 10-60 win over Worcester Valkyries.
Said Martin Powell: “Sasha is also an ambassador for the Dame Kelly Holmes Trust and has spoken about mental health within sport to raise awareness – and we feel this offers significant synergies with our own work with our own charity and mental health clients.”
Abbie Parsons is also a prop who has just graduated and wants to keep playing for Bristol.
Abbie has relocated to the area and has been doing work placements with the club physio to help fund her playing. She's was England U20s Captain last year.
Posted: 11 October 2016